Our Story

Founded in 2010 by a team of passionate travel educators and historians, Greystone Journey was born from a simple belief: that understanding the history, culture, and hidden stories of a destination transforms travel from mere sightseeing into profound personal discovery.

What started as weekend workshops in a small London classroom has evolved into comprehensive online and in-person courses reaching students across the globe. Our founders, Dr. Margaret Whitfield and Professor James Morrison, combined their decades of academic expertise with practical travel experience to create unique educational programs.

Today, Greystone Journey is recognized as the leading provider of UK and European travel education, helping thousands of travelers discover the deeper meanings behind Europe's most celebrated and hidden destinations.

Europe Map

Our Mission & Values

Educational Excellence

We believe that knowledge enhances every travel experience. Our courses are meticulously researched and presented by qualified experts in history, culture, and geography.

Cultural Appreciation

We foster deep respect and understanding for the diverse cultures, traditions, and communities that make UK and Europe so remarkable.

Sustainable Travel

We promote responsible travel practices that preserve destinations for future generations while supporting local communities.

Lifelong Learning

Travel education doesn't end with our courses. We encourage continuous discovery and provide ongoing resources for our alumni.

Course Philosophy

Our Course Philosophy

At Greystone Journey, we believe that the best travel experiences come from understanding. Our courses go beyond typical guidebook information to provide:

  • Historical Context: Learn the stories behind the landmarks
  • Cultural Insights: Understand local customs and traditions
  • Practical Skills: Navigate like a local with confidence
  • Hidden Gems: Discover places off the beaten path
  • Personal Connection: Develop a deeper relationship with destinations

Meet Our Experts

Dr. Margaret Whitfield

Founder & Chief Academic Officer

PhD in European History from Oxford University. 20+ years teaching experience and author of "Hidden Britain: Stories from the Countryside."

Professor James Morrison

Co-Founder & Director of Programs

Former BBC Travel presenter and Professor of Cultural Geography at Cambridge. Expert in sustainable tourism and local communities.

Sarah Chen

Lead Course Designer

MA in Educational Technology from Edinburgh University. Specializes in creating engaging online learning experiences for adult learners.

David Thompson

Regional Specialist - Northern Europe

Professional travel writer and photographer with expertise in Scandinavian countries and the Baltic region. Author of multiple travel guides.